This is a transformative work, a beautifully written book that will forever change the way you see the world. She is an international keynote speaker, with proprietary research published by both harpercollins and penguin. Sally hogshead has authored 2 ny times bestselling books. Why do women pay more to be fascinating than they spend on food and clothes. Make no mistake, sally hogshead s fascinate puts all other marketing literature to shame. Apr 26, 2016 sallys book gives you the tools, clarity and positioning to own your brand. Publication date 2010 topics marketing, advertising publisher new york. In 2010, harpercollins published hogshead s book, fascinate.
These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in. Fascination is arguably the most powerful of product attachments. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Sally hogshead, new york times bestselling author and keynote speaker, discusses the difference between her original version of fascinate, and the newly revised and updated fascinate. What triggers fascination, and how do companies, people, and ideas put those triggers to use. Fascinate, revised and updated free summary by sally hogshead.
A fastpaced glimpse of sally hogshead s recent media appearances with her new book, fascinate, across several major media outlets including nbcs today show, cbs news, msnbc and cbc. As an amazon associate, success earns from qualifying purchases. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Sally hogshead is the chief fascination officer of fascinate, inc. Exclusive invitation to a live webinar with author sally hogshead. How to fascinate with sally hogshead about facebook. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. Tired of traditional psychology tests that focus on how you see the world. Apr 25, 2016 the revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. I quote this book so often i deserve a referral bonus. Once you know what makes you valuable to others, you are more authentic and confident in manner.
And it doesnt come from wearing nightcaps or eating green peas. At some point in your career, youve probably taken a test like myersbriggs, or strengthsfinder. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. This book is a branding hack giving you a blueprint to smarter ideas in a shorter timeframe. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. The 7 advantages of fascination from genius network. Keynote speaker sally hogshead is the author of fascinate, teaching audiences how to persuade and captivate in a world with a 9 second. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Rather than something to be feared, it is a discipline to be mastered. In this series of videos, sally hogshead shares valuable insight about your.
According to sally hogshead, the ability to fascinate isnt witchcraft or hypnotism. These personality tests do an excellent job in reporting ho. Is you arent familiar with sallys work, please check out her youtube stream and watch her videos and by all means buy the book. Twitter facebook youtube linkedin 2016 fascinate, inc. Highly enjoyable look at what has grabbed people through the ages. Sally hogshead is the worlds authority on fascination. Fascinate, revised and updated sally hogshead hardcover. Youtube, youtube channel, video marketing, youtuber, igtv.
Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Hogshead appears in media such as the today show and live with kelly. She is an international keynote speaker, with proprietary research published by. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid. Tedxatlanta sally hogshead how to fascinate youtube.
Now, ive turned the science of fascination into a stepbystep system. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. See more of how to fascinate with sally hogshead on facebook. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Sally hogshead, the 7 triggers of fascination and personal. A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers. Com book its not your customers job to know what makes you different. Pretty funny girl podcast youtube power hour podcast. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of over 1 million participants. Fascinate by sally hogshead audiobook listen online.
Love sally hogshead and her wisdom and her passion for this topic. Jun 08, 2012 sally hogshead is in an unenviable position. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. Fascinate is the fast road map to earn attention in a distracted world. Get this book free when you sign up for a 30day trial. Your seven triggers to persuasion and captivation, she addresses audiences who will feel shortchanged if. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. As an advertising icon, sally was intrigued by why we.
The book s conclusions are putatively supported by research done with 1,000 generation x professionals. How to make your brand impossible to resist audiobook written by sally hogshead. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Sally hogshead reveals the seven triggers of fascination and how.
Sally hogshead, new york times bestselling author and keynote. Fascination is really about remembering who you are. In fascinate, author sally hogshead helps us realize our potential for fascination. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. And if you want to take the test as well, go take the fscore test. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Signin to download and listen to this audiobook today. Written by sally hogshead, audiobook narrated by sally hogshead.
Fascinate how to make your brand impossible to resist. The science of fascination is based on hogshead s decade of research with. Sallys book gives you the tools, clarity and positioning to own your brand. Why are you captivated by some people but not by others. The books conclusions are putatively supported by research done with 1,000 generation x professionals. Sally hogshead now has had 70,000 people take the test. How to fascinate with sally hogshead, orlando, florida. Get it today with same day delivery, order pickup or drive up. How to fascinate with sally hogshead videos facebook. In 2010 sally hogshead wrote a book called fascinate. Sally s book gives you the tools, clarity and positioning to own your brand. It focused on using her research into what she then called the fascination triggers and using them to market products and services.
Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Access a free summary of fascinate, revised and updated, by sally hogshead and 20,000 other business, leadership and nonfiction books on getabstract. And then theres the most important question of all. How the world sees you, and fascinate how to make your brand impossible to resist. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. In todays world of 9second attention spans, our introductions mean morethanever before. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. Fascination is born of a natural instinct to influence the behavior of others. What triggers fascination, and how do companies, people, and ideas put tho.
If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. In 2010, harpercollins published hogsheads book, fascinate. I was a fan of that book, and was one of the first to recommend it. Fascinate quotes showing 120 of 20 fascination takes many forms, but all tap into instinctive triggers, such as the need to hunt, to control, to feel secure, to nurture and be nurtured. Fascinate by sally hogshead summary in hindi audible. How to fascinate with sally hogshead home facebook. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Is you arent familiar with sally s work, please check out her youtube stream and watch her videos and by all means buy the book.
How to make your brand impossible to resist ebook written by sally hogshead. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Jun, 2011 read more on sally hogsheads fascinate with success book summaries. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of. Ive read sally hogshead s fascinate twice in the last 12 hours. Sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with. Fascination is the most powerful force of attraction, drawing customers into a state of.
How to fascinate with innovation sally hogshead youtube. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Make your brand impossible to resist, with sally hogsheads book, fascinate. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best.
How to fascinate with sally hogshead posts facebook. Get free bonuses when you order your copy at brandfascination. Fascinate share book recommendations with your friends. Now sally is launching, that take her system of 7 triggers even further. Sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your. With examples that are both down to earth and delicious, hogshead reveals the 7 emotional triggers you can use right now to create buzz not static with your audience. See more ideas about personality archetypes, sally and different personality types. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Youre not going to take continue reading fascinate.
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